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Glazione Rocha

Art Direction, Graphic Designer
Berlin

Senior Art Director & Design Studio Lead with advertising & fashion e-retail experience.

I'm a senior creative that breaks the mold and blurs the lines between advertising, always-on
content & interactive experiences, with a focus on digital campaigns & branded content.

Experience in global agencies and managing multicultural teams in Brazil, Spain & Germany.

Ensuring creative excellence using compelling storytelling across all platforms and media: TVC, print, digital campaigns, social media, interactive design, and video. Creative solutions for the entire campaign process, from a pitch to production and from activation to data analytics.

I had the opportunity to develop integrated campaigns for brands like Zalando, Bang & Olufsen, Nike, Bang & Olufsen, Coca-Cola, Vodafone, Pepsi, SEAT & Deutsche Telecom.

Knowledge:

Creative Direction:
- Strategic brand vision
- Conceptual development
- Advanced Art Direction & Typography
- Storyboard & Video production
- Video Editing & Motion Design
- Music & VO recording
- SoMe Strategy, Production & Execution
- Digital platforms best practices
- Coordination of external teams (Producers,
Photographers, Directors & Stylists)
- Fashion, Sportwear & Lifestyle experience

Specialty: Digital Content/Campaigns for fashion retail & lifestyle brands.

Management:
- Inspire and guide creative teams
- Hiring experience in the creative area
- Storytelling presentation skills
- Clients & Stakeholders management
- Coordination of freelancers
- Coordination of production companies
- Invoicing, copyrights & regulatory compliance
- Ability to work in a group or solo
- Feedback Culture
- Solution-oriented
- Positive reactions to unexpected scenarios

Languages:
English (Expert)
Portuguese (Native)
Spanish (Fluent)
German (Basic)

Portfolio: http://www.glazione.com